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Newsletter: the subscription process with double opt in

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We can discuss subscription process for days. I choosed for a double opt in process, just because in Italy seems the privacy rules (and laws) require it. I really don’t know if it’s true and if we need to make our life complicated to protect dumb people who press “subscribe” without reading disclaimer, rules and notes.

So the subscription process can be broken up in the steps below:

  1. a user lands on the newsletter page: this is the subscription step where the users are asked for name and email
  2. he types in his data and press “subscribe”: this is the first opt in
  3. a message is shown in the page saying the data was stored and an email sent to confirm the subscription
  4. the user checks his mailbox and finds a confirmation email with a link to be followed to activate the subscription
  5. the user press that link and a “subscription confirmed” message is shown

Text shown in steps 1, 3, 5 are fully customizable within the newsletter configuration panel.

Look at the pictures below. Labels on admin panel HAVE to be change to be more clear… be patience… (click to enlarge).

newsletter-4

newsletter-5

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Author: Satollo Categories: Blogging Tags: ,
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